That said, Mansfield warns, you shouldn't expect to become a successful influencer overnight. Not long after, she partnered with brands for sponsored posts on her Instagram and eventually began making $100,000 a year.

When health and wellness influencer Rachel Mansfield was 25, she got fired from a job where she earned $50,000 a year. This may help explain why Gomez and Ronaldo charge hundreds of thousands less per paid post than Jenner, even though they have more followers.Īnd plenty of ordinary people are getting into the action, too. You get paid 5 per 1,000 views, which is pretty good. Like YouTube, the site has a partner program that you can join to earn money from your videos. Metacafe is another video site like YouTube where people can share a variety of videos. And influencer marketing has been shown to effectively drive sales, especially for traditional companies such Unilever, which has a marketing budget of more than $8.1 billion and works with social media stars to gain exposure to new audiences.Īlthough an influencer's number of followers is important when it comes to calculating their rate, Bandar explains that a post's value also depends on engagement, who the followers are, their industry and how influential they are in their space. There is a new site () that has all the videos but they do not pay for video uploads. In 2017, Forbes explained that an Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand, which can make Jenner's reported quote of $1 million seem a bit more reasonable. More details about Hopper HQ's methodology can be found here. Further research was conducted to collate prices that were publicly available to then arrive at an average cost per 1,000 followers. Hopper HQ's rankings are based on estimates the firm compiled using publicly and privately available data on each user's number of followers, influencer status, previous endorsements and level of engagement through likes, comments and views, among other metrics.Ībout 20 to 50 accounts were selected for eight individual categories including beauty, lifestyle, travel and sports, and all account holders were contacted directly or through an agent to request a price per sponsored post. Since many individuals and brands involved in sponsorship deals do not publicly disclose their negotiations, the exact cost per sponsored post remains opaque. Estimated cost per sponsored post in 2018: $500,000 (up from $370,000 in 2017) Number of Instagram followers: 100 million

Get paid per photo view